![]() We investigated what readers want in an eReader and focused on its weight, shape, size, and materials to ensure Kobo Forma feels perfect in their hands,” said Ramesh Mantha, VP, Product, Devices. “Kobo’s team of reading scientists and designers worked relentlessly to perfect the most comfortable digital reading experience for booklovers. It’s the latest big step in our quest for the perfect reading device,” said Michael Tamblyn, CEO, Rakuten Kobo. These booklovers put reading ahead of all other forms of entertainment, and with Kobo Forma, they can comfortably read for as many hours as they desire. In fact, tens of thousands of our top customers read 7 to 8 hours per day, and that is exactly why we continue to innovate to make our devices beautiful and comfortable for full-time readers. “Our top customers spend an average of three hours per day on our eReaders. Through impact testing, Kobo Forma has been shown to withstand drops of more than 2 meters, as well as more bends, twists, full handbags, and overloaded backpacks than any previous eReader. This allows for an ultra-thin and lightweight device that provides a high degree of durability to withstand the pressures of daily use. What’s more, Kobo Forma is the most durable eReader available with the introduction of Mobius® technology, which uses a flexible plastic layer within its display. ComfortLight PRO offers the best light at any time of day, and waterproofing means you can soak up a story anywhere, whether it’s in bed, at the beach or in the bath. Kobo Forma’s lightweight format boasts new page-turn buttons for those who like a tactile way to move through their story, with the ability to read in landscape or portrait mode on its durable 8” HD Carta E Ink screen. Kobo’s team of designers and developers set out to create a device with the most ergonomic design, enabling hours of comfortable reading. This premium device was built for ravenous readers who have come to expect the choice of landscape or portrait orientation, waterproof reliability, an innovative lightweight design, and the perfect alternative to bulky print books. Enter the contest.Toronto, ON - OctoThe future of reading takes shape starting today, as Rakuten Kobo announces Kobo Forma-the largest and lightest 8” display eReader, offering the utmost in reading comfort. You can Win a Kobo forma with WhatsYourTech.ca. To learn more about connecting to your Dropbox account with your Kobo Forma visit here. ![]() We’re currently exploring the next stage of how device features can improve reading lives. On the hardware side, a recent focus has been comfort and ergonomics. ![]() “We plan on building on this in upcoming software releases. “We recently have been focusing on the core reading experience, where we’ve improved the experience of knowing where you are and navigating within the book,” shared Mantha. “At Kobo, we’re constantly striving to make reading lives better,” said Mantha. And, Mantha added, “Unlike a tablet, battery life is measured in weeks, not days.” “The Eink screen delivers a paper-like feel in all lighting conditions, whether it’s bright outdoor sun, or at bedtime, where brightness and blue light can be minimized,” said Mantha. The screen is different, as well, according to Mantha. ![]() In contrast, an iPad Mini, with a slightly smaller 7.9” screen, is 308g, which is 56% heavier,” explained Mantha. With its 8” screen, it’s only 197g in weight. “The Kobo Forma is focused on and optimized for reading. They are also physically different in size and weight. So, how does the Kobo Forma compare to a tablet?ĮReaders are for reading, without the distractions of social media, notifications, email, games, etc., to start. “Data and privacy are managed in compliance with the strict European Union GDPR consumer data privacy regulations,” stated Mantha. “While reading a book, long-pressing a word brings up its dictionary entry, as well as the ability to highlight or add notes and annotations,” shared Mantha. What’s more, Kobo Forma “enables the user to initiate a Google or Wikipedia search of the word, facilitating research and deeper understanding,” explained Mantha. With this in mind, integrating with cloud storage was the obvious solution and since Dropbox is the market leader, it made the most sense to work with them first.” “We wanted to reduce the friction of that experience and mobile workflows. “We’ve known for some time that a significant segment of our user base likes to move content from their computer to their eReader using a USB cable,” began Ramesh Mantha, VP of Product Devices at Rakuten Kobo. Ramesh Mantha, VP of Product Devices at Rakuten Kobo. ![]()
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